Entrepreneurship / TOIKIT (Founder)
TOIKIT — India's first disposable toilet kit
A D2C brand from idea to Indian Railways in 18 months
2018 – 2019By Chirag DoshiProject notes
- 7
- Products launched
- ₹2L
- Monthly revenue in <6 months
- Indian Railways
- Anchor client
The short version
Founded and ran a D2C hygiene brand making public restrooms usable — sold across Amazon, Flipkart, Netmeds, Paytm Mall and Shop Clues, and launched on the Mumbai Rajdhani Express.
The challenge
Public toilets in India are a hygiene problem nobody had productised for travellers.
The work behind it
- Designed 7 products at an accessible price band and launched across five online marketplaces.
- Built offline presence across major Mumbai retailers.
- Signed Central Railways; the product was launched by Minister Shri Piyush Goyal on the Mumbai Rajdhani Express.
What changed
- ₹2 Lakh monthly revenue within six months and a national anchor client.