Growth / OYO Rooms
Turning around OYO's CyberHub market
Online GMV from ₹55L to ₹1.7Cr and a ₹50L offline business in six months
2015 – 2017By Chirag DoshiProject notes
- 3×
- Online GMV
- ₹50L
- Offline business built
- #2 of 53
- MM CEOs, two quarters running
The short version
Owned the CyberHub (Gurgaon) market P&L as Micro Market CEO — promoted from BD Manager in five months — and led a revenue turnaround.
The challenge
A high-potential business-district market that was under-supplied and under-monetised.
The work behind it
- Renegotiated 50+ partner contracts within a month to remove minimum guarantees, improving the commercial model and risk allocation.
- Improved Shifting by 60% and NPS by 12% through process diagnostics and incentive realignment; eliminated ₹10 lakh a month of revenue leakage via audit-driven controls.
- Co-created a corporate booking portal, the Tout App and an offline-channel booking platform with the product team.
What changed
- Online monthly GMV grew from ₹55 lakh to ₹1.7Cr and a ₹50 lakh monthly offline business was built within six months.
- Ranked #2 of 53 micro-market CEOs for two consecutive quarters (OYO Champions League and Premier League).