Building PharmEasy's FOCO retail chain

The short version

Launched and scaled a franchise-owned, company-operated chain of physical medical stores for PharmEasy.

The challenge

Offline pharmacies still captured most of the market; PharmEasy needed a capital-light way to own physical presence and drive app adoption.

The work behind it

• Wrote the operational playbook for launching and running stores and built a 140+ member team.
• Negotiated store layouts and interiors with vendors to optimise capex.
• Lifted first-fill procurement rate from 63% to 92% through sales-trend analysis and warehouse availability; streamlined audits to keep losses under 1% of inventory value.
• Implemented Leadsquared for franchise onboarding, an automated 9-Box ordering flow integrated with the POS, and a cloud mPOS billing app.

What changed

• Reached CM2 profitability within eight months.
• Combined monthly GMV scaled to ₹80 lakh; the separate Health Partner Network generated ₹4Cr+ monthly business.