Product / PharmEasy (Docon)
Reviving Docon EMR
Tripled collections and cut support tickets by two-thirds
2022 – 2024By Chirag DoshiProject notes
- 3,500+
- Monthly active doctors
- 3×
- Payment collections
- −66%
- Issue tickets
The short version
Led the product revamp and operating turnaround of Docon, a doctor-facing EMR SaaS product.
The challenge
An ageing EMR with weak collections, a heavy support load and a doctor base that needed to be retained.
The work behind it
- Defined the roadmap, prioritised the backlog and shipped features that removed the biggest sources of doctor friction.
- Fixed the payment-collection flow and built analytics dashboards for performance tracking.
What changed
- Tripled doctor payment collections and reduced issue tickets by 66% within three months.