Launching PharmEasy Quick Commerce with Swiggy Instamart

The short version

Spearheaded PharmEasy's entry into quick commerce through a partnership with Swiggy Instamart — from the commercial model to the technical integration and the GTM.

The challenge

Medicine delivery was moving to 10–30 minute expectations. PharmEasy needed a quick-commerce play without building a dark-store network from scratch.

The work behind it

• Designed the financial model, AOP and P&L structure that anchored the commercial negotiation with Swiggy.
• Led the product integration of PharmEasy's inventory and fulfilment stack with Instamart — API handshake, failure handling, SLA tracking and a doctor-consultation module for prescription medicines.
• Opened 19 pharma dark stores across Bangalore, Delhi NCR, Mumbai and Chennai — store setup, drug-licence compliance, supply and daily operations — with launch playbooks for hiring, training, service levels and KPIs.
• Defined the GTM: assortment, city sequencing and operating cadence.

What changed

• Scaled to ₹1.2Cr monthly GMV within four months of launch.